Dolce Designs Studio
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  • December5th

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    A few months ago my dear friend Lindsay Price invited me to a dinner party at the home of Curtis Stone.  In between many wonderful and delightful courses she shared her enthusiastic vision of her recently founded organization, Children Raising Children. Also at the table was Malena Ruth, the founder of African Millennium Foundation (AMF).  As the night progressed, I learned about them joining forces to create a fund raising event. The main purpose of the event was to create awareness and a better lifestyle for children around the world. Very seldom do we encounter individuals willing to make a difference in the world; such kind and selfless acts automatically command my respect and admiration. Touched by their passion and commitment, I immediately offered our services and Dolce Designs Studio jumped on board.

    We definitely had our work cut out for us. We planned weekly meetings via conference calls and whipped out our Rolodex to reach all the main players to make this event a success. Next up: location, location, location! We were able to land a great property with an amazing view of Santa Monica beach in Pacific Palisades. Curtis Stone also joined the party and provided amazing food. The publicist made endless calls to everyone willing to participate and Lindsay called upon her friends such as Rebecca Romijn, Jerry O’Connell, Martin Sheen and Brooke Shields among others to join the party. We began receiving generous donations as well as more power players willing to participate in the main event and the excitement just kept rising.

    Being a full event and production company, we were able to reach out to other colleagues such as lighting designers, rental houses and media outlets to play key parts in building the framework for this notable cause. The challenge was to outline a grand event while keeping in mind the cause and purpose: fund raising, not spending.

    Fundraisers can be very rewarding as well as time consuming. It was important for us to stay true to the cause while maintaining the integrity of the event. Creating the perfect team was the true key to our success. And on the day of the event the weather was wonderful while vendors and friends of the organizations worked hard setting up the midday brunch.

    We experienced a fantastic turn out! The silent auction, live auction and tickets sales reached our estimated goal and beyond, and we met fantastic new friends. It is so gratifying to create a space for individuals to come together and take a stand in the world!

    Here is a link with more info and pictures from the event:

    http://1amf.org/news_20101010.php

  • December1st

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    Many believe the process and production of an event to be simple steps. Concept – the development of ideas and themes; Draft – the details and outline of the event; and Production – the execution by the design team and vendors the day of and ‘poof’, AMAZING. I will concede that yes, some events may follow that path. However, most if not the majority don’t. In fact, the majority have the predictability of an earthquake, which is what makes the design production world not a good fit for everyone. As a company responsible for producing the A to Z of an event, we have to be willing to revisit a step several times if that’s what it takes to deliver “AMAZING”.

    Revisiting the concept stage for an upcoming event leads me to write today. Dolce has had the pleasure of working closely with a fellow event producer over the last 2 months to create a $1 million dollar +, four day event for a large corporate employee appreciation/retreat. The event will be held in none other than LA! Imagine how many ideas were initially discussed amongst the group?!?! Yes, if you are wondering, I already can’t remember them all!! In June the theme was agreed upon by all parties and we moved into the Draft phase of the event design. Sketches, style sheets, sourcing, pricing, more phone calls than any of us can count…..and then, we received a call saying, “…we may be heading in another direction with the theme…”.

    Thankfully this is a road we know, have experienced, and have the knowledge and hindsight to see through. Experience and patience, not just  creativity and artistic where-with-all, are essential for this business. I often have said to myself, “to successfully survive I must be a chameleon and flexible”. I am more than grateful for the corporate business experience I gained that allows flexible thinking around how business decisions are made and/or changed.

    I am glad we are back at the concept stage because sometimes taking a step back gives you better footing to hit a grand slam verses a double! :) The new idea, LOVE IT – AMAZING! I promise to post photos of the completed production and close the loop of AMAZING in the upcoming months ahead!