A few months ago my dear friend Lindsay Price invited me to a dinner party at the home of Curtis Stone. In between many wonderful and delightful courses she shared her enthusiastic vision of her recently founded organization, Children Raising Children. Also at the table was Malena Ruth, the founder of African Millennium Foundation (AMF). As the night progressed, I learned about them joining forces to create a fund raising event. The main purpose of the event was to create awareness and a better lifestyle for children around the world. Very seldom do we encounter individuals willing to make a difference in the world; such kind and selfless acts automatically command my respect and admiration. Touched by their passion and commitment, I immediately offered our services and Dolce Designs Studio jumped on board.
We definitely had our work cut out for us. We planned weekly meetings via conference calls and whipped out our Rolodex to reach all the main players to make this event a success. Next up: location, location, location! We were able to land a great property with an amazing view of Santa Monica beach in Pacific Palisades. Curtis Stone also joined the party and provided amazing food. The publicist made endless calls to everyone willing to participate and Lindsay called upon her friends such as Rebecca Romijn, Jerry O’Connell, Martin Sheen and Brooke Shields among others to join the party. We began receiving generous donations as well as more power players willing to participate in the main event and the excitement just kept rising.
Being a full event and production company, we were able to reach out to other colleagues such as lighting designers, rental houses and media outlets to play key parts in building the framework for this notable cause. The challenge was to outline a grand event while keeping in mind the cause and purpose: fund raising, not spending.
Fundraisers can be very rewarding as well as time consuming. It was important for us to stay true to the cause while maintaining the integrity of the event. Creating the perfect team was the true key to our success. And on the day of the event the weather was wonderful while vendors and friends of the organizations worked hard setting up the midday brunch.
We experienced a fantastic turn out! The silent auction, live auction and tickets sales reached our estimated goal and beyond, and we met fantastic new friends. It is so gratifying to create a space for individuals to come together and take a stand in the world!
Here is a link with more info and pictures from the event: