Many believe the process and production of an event to be simple steps. Concept – the development of ideas and themes; Draft – the details and outline of the event; and Production – the execution by the design team and vendors the day of and ‘poof’, AMAZING. I will concede that yes, some events may follow that path. However, most if not the majority don’t. In fact, the majority have the predictability of an earthquake, which is what makes the design production world not a good fit for everyone. As a company responsible for producing the A to Z of an event, we have to be willing to revisit a step several times if that’s what it takes to deliver “AMAZING”.
Revisiting the concept stage for an upcoming event leads me to write today. Dolce has had the pleasure of working closely with a fellow event producer over the last 2 months to create a $1 million dollar +, four day event for a large corporate employee appreciation/retreat. The event will be held in none other than LA! Imagine how many ideas were initially discussed amongst the group?!?! Yes, if you are wondering, I already can’t remember them all!! In June the theme was agreed upon by all parties and we moved into the Draft phase of the event design. Sketches, style sheets, sourcing, pricing, more phone calls than any of us can count…..and then, we received a call saying, “…we may be heading in another direction with the theme…”.
Thankfully this is a road we know, have experienced, and have the knowledge and hindsight to see through. Experience and patience, not just creativity and artistic where-with-all, are essential for this business. I often have said to myself, “to successfully survive I must be a chameleon and flexible”. I am more than grateful for the corporate business experience I gained that allows flexible thinking around how business decisions are made and/or changed.
I am glad we are back at the concept stage because sometimes taking a step back gives you better footing to hit a grand slam verses a double! :) The new idea, LOVE IT – AMAZING! I promise to post photos of the completed production and close the loop of AMAZING in the upcoming months ahead!